Startup Life

Failing by Overextending

November 6, 2017 Eli 2

One way many businesses end up failing is by overextending themselves, and then not being able to pay the bills.

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Tone of Messaging

October 30, 2017 Eli 4

How you present your message is as important as what you actually say....

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Mining Gold in Ghettos

October 26, 2017 Eli 2

In the United States EVERYONE as money.  Ghettos and poor places can be terrific areas to start when you’re a n00b or starting your tech business....

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Failing into Success

October 19, 2017 Eli 1

Failing may be the beginning of your success.  It sounds odd, but in my life has been true.  ...

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Unexpected Metric Correlation

October 17, 2017 Eli 7

Metrics do not always correlate the way that you would think that they would.  As my YouTube channel bleeds subscribers the view count, and revenue has increased. Correction: Revenue has...

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Dancing Monkey

October 16, 2017 Eli 15

Sometimes the the future path only looks a tiny bit different than what came before. Those tiny changes may make a world of difference though....

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Where Startup Ideas Come From

October 13, 2017 Eli 2

I’ve been pondering an idea for the past few days that I think is viable, that I have the skills to launch, and the resources to support.  The current name...

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Lead with Your Website

September 30, 2017 Eli 0

Yesterday I went to the Ask a VC event put on by Tech Breakfast in Georgetown.  This even offers startup founder the ability to ask questions directly to a panel...

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Make Money as an IT Consultant

September 22, 2017 Eli 3

The good old days of making a pile of money for swapping hard drives, or setting up routers is long over.  Whatever value there remains is being eaten away by...

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Linus Torvalds and the Weirdos of Tech

September 20, 2017 Eli 4

One of the things that is lost on many n00bs in the tech field is that many different types of personalities are required for a tech venture to be successful....

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Danger of External Validation

September 19, 2017 Eli 4

I was sitting at the bar with a buddy a few days ago and we were talking about business.  He looked over and said, “Tell me about this new site...

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Tunnel Economics Lesson from Elon Musk

September 19, 2017 Eli 1

I was watching an interview of Elon Musk on TED’s YouTube channel and was hit with a concept in the economics of boring tunnels.  Musk was saying that in order...

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The Danger of Examples…

September 18, 2017 Eli 0

I was talking with a founder the other day and they were espousing all the great things about their startup.  By and large I was sold on the idea, but...

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Listening to Tone Instead of Words

September 18, 2017 Eli 0

My career has put me into in an odd position when it comes to to the concept of “truth”. It’s not that “truth” escapes me, but rather truth is generally...

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Every Startup is a Pizza Shop at Heart

September 15, 2017 Eli 0

It was in the late 90’s and I was on my first day as a delivery driver for a local pizza shop.  As the owner walked me around and showed...

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What Customer Did You Lose?

September 15, 2017 Eli 1

I was talking with a startup the other day, and I thought everything was going well right up until they started talking about the paint.  The startup has done some...

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Advice that’s Replicateable

September 14, 2017 Eli 2

On a rather routine basis I get the question of why the hell anyone should listen to me, and to be fair this is a good question that you should...

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I Don’t Wanna

September 14, 2017 Eli 7

When I started working on Failed Normal the idea was that I was going to continue creating a large amount of video content.  I setup Vimeo so that I could...

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Bodega Startup Attacked by Hipsters

September 14, 2017 Eli 3

I woke up this morning, sipped my cup of coffee, and learned of the evils of a new startup called Bodega.  Bodega is essentially a fancy vending machine with a...

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PewDiePie’s Destructive Utterance

September 12, 2017 Eli 2

I want to take this moment to bow our heads and offer a silent prayer in thanks for no longer being on YouTube… So a major YouTube content creator did...

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Churn and Addressable Market Space

September 11, 2017 Eli 0

The concept of churn and the overall addressable market space is something that many startup founders do not think about.  Founders use an odd variation of math where the minus...

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You Can’t Buy “Authentic” Marketing

September 11, 2017 Eli 0

Thanks for your reply. But your site FailedNormal.com is not very related to our products in general topics and other parameters like domain authrioty and traffic. I don’t mean that...

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Approaching People for Business

September 8, 2017 Eli 2

Knowing how to approach people in regards to business is a vital skill in the tech world.  You basically have to convince people with far more experience, clout and resources...

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Life on the YouTube Plantation

Building a YouTube Competitor…

September 8, 2017 Eli 2

So… I guess I’m having a Skype meeting with a founder who wants to create a competitor to YouTube next week… yup… I feel like I’ve had this conversation before…...

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Buying Art

September 7, 2017 Eli 3

I just spent a few days down in Asheville NC during which I spent some time shopping to add to my art collection.  I’ve been collecting art for a long...

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Giving Up on Best Buy

September 2, 2017 Eli 6

I’ve been buying items from Best Buy for years.  Long after Amazon became the far cheaper alternative I would trudge down to the local Best Buy because I actually believe...

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Tracking Goals in Google Analytics

August 31, 2017 Eli 5

Here’s the thing.  I don’t care what you think.  Frankly I don’t really care what I think. The argument that will either settle my anxiety, or change my mind is...

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Talking About Money is Not Evil

August 31, 2017 Eli 4

One of the things viewers tried to gig me on most while on YouTube was the fact I talk about money in almost all of my videos.  There is this...

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eBooks vs Membership Blog

August 30, 2017 Eli 2

I’ve been asked for years why I don’t write books, and now that I’ve dumped YouTube the question is more relevant.  There are a few reasons that revolve around my...

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Constant Worry as a Founder

August 30, 2017 Eli 5

“Aren’t you worried that…?” Let me stop you right there.  Before you, my wife, or any other reader goes any further.  The answer is, “Yes”.  I’m absolutely worried.  I’m utterly...

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Weather Considerations for Startups

August 28, 2017 Eli 0

Running a startup, or any type of tech company requires a tremendous amount of commitment. There are long days, long weeks, long months and many times very long years of...

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