Yeah, interesting… I think what you’re getting a bit is the whole notion of ‘reciprocity’ which is the basis of content marketing and the like. Agree that it might work, but I wonder if it works for businesses that don’t revolve around personality driven content (e.g., you, Peterson, etc.)… Certainly hope it does though…
Why not advertise FN as a piece of art: what is going on in the mind of the artist (the entrepreneur) Possibly use ETCG community forum to drive people to FN? We value your content Jordan Peterson?? will look him up Free models that already exit: tele-evangelist?? public television?? the economics of altruism Socialism models? political candidate calls for contributions
open source is a bit different… they sell the consulting/ maintenance not the “product”… I took a class for MySQL back before they got bought by anyone. The instructor talked about their business model and basically how they worked was that they gave away the code with the idea that this would allow small companies to use it to build, and then when the small companies got BIG then they could charge for consulting and services. So a site like FailedNormal can use it for free, but once you get to the scale of Travelocity paying a few million for a service contract is an easy sell.